Koolbit shows social mobile casino startups can still get traction in a crowd

by, Dean Takahasi

More than 100 companies are competing in social casino games, both on Facebook and on mobile devices. That includes huge companies like Zynga, Electronic Arts, WMS, and IGT. But that doesn’t mean it’s impossible for startups to enter the market and grab traction. Consider the case of Koolbit, which launched recently and has more than a million users for its City Slots Casino game on Android mobile devices.

Koolbit has some of the highest rankings on the Google Play market, even though it is competing against bigger public companies that have big operations in Facebook games. The San Francisco-based company will launch multiple apps over the next three months leading into the holiday season, said Gerard Cunningham (pictured right), the chief executive of the company.

“We’ve done well by focusing...

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