Out-of-home media ad company adverCar announced today a new campaign that stretches the meaning of “mobile advertising.” The campaign is designed for mobile casino game company Koolbit with the tagline “Koolbit wants you!” The “you” is mobile game engineers in the San Francisco area; it is essentially a creative job posting.
The OOH advertising will be done throughout the streets of San Francisco, as paid volunteers will sport removable decals featuring the “Koolbit wants you!” stickers. The volunteer drivers will keep these stickers on their car for about a month, taking Koolbit’s job posting with them everywhere they go.
The stickers have a pirate lady from one of Koolbit’s most popular games pointing outward. Koolbit CEO Gerard Cunningham says